We have been asked to share this information by the Dfe.

Dear Colleague

Following the launch of our ‘Get the Jump’ Skills for Life campaign in January and phase two over the summer exam results period, we’re pleased to let you know that the campaign launched again on 20 September. This new phase of ‘Get the Jump’ will run until December to reach young people as they start a new academic year and are considering their education and training choices.

We have taken learnings from the first two phases to optimise the campaign which will continue across out-of-home advertising, social media, search, radio and digital audio, online video, and broadcast video on demand. Our successful
partnership with Snapchat will resume and we will introduce advertising in cinema, and we are also piloting activity directly in schools with posters appearing in school canteens and common areas, along with direct to student materials being distributed.

We would be very grateful if you could help us source case studies of any 16–25-year-olds in England who are doing or have recently completed an apprenticeship or T Level, if you know of anyone suitable please ask them to send us their details
via the email address below.

Thank you again for your support.
getthejump.stakeholders@education.gov.uk